THE HYPE INCUBATOR

Hype Incubator - Shift To Six

THE HYPE INCUBATOR

Hype Incubator - Shift To Six

Hype Incubator is for entrepreneurs who have generated at least $50,000+ in business. This is for entrepreneurs who need a strategy, income-generating activities, and messaging that elevates the brand as a whole.

The Important Things You Need To Know

Who This is For?

Solopreneurs or small business owners wanting to scale from mid 5-figures to multiple 6-figures

 Running a service-based or product-based business for 2+ years

Stuck at around $50k-$100k revenue

Desire a strategic plan for growth

Who This is Not For:

  • Startups still validating their model
  • Lifestyle businesses content at current revenue

Prerequisites:

  • Annual revenue of $75k+

  • Commitment of 3-5 hours per week for coaching

  • Willingness to implement new strategies

What You Get:

  • 8 weeks of personalized 1:1 coaching

  • Deep dive into your business & offerings 

  • New customer avatar profiles

  • Custom scaling blueprint 

  • Tactic planning for execution (content, ops, sales)

  • Accountability, support, and guidance along the way

  • Monthly content audit

Who This is Not For:

  • Startups still validating their model
  • Lifestyle businesses content at current revenue

Prerequisites:

  • Annual revenue of $75k+

  • Commitment of 3-5 hours per week for coaching

  • Willingness to implement new strategies

What You Get:

  • 8 weeks of personalized 1:1 coaching

  • Deep dive into your business & offerings 

  • New customer avatar profiles

  • Custom scaling blueprint 

  • Tactic planning for execution (content, ops, sales)

  • Accountability, support, and guidance along the way

  • Monthly content audit

Key Coaching Areas:

  • Dialing in your ideal customer  

  • Offer optimization for sales  

  • Lead magnet ideation & creation

  • Digital marketing strategies 

  • Messaging and content pillars 

  • Building operational capacity  

  • Financial projections and KPIs

Why You Should Buy:

  • This program provides a fully customized blueprint tailored to your business’s strengths and context from an experienced coach. You’ll walk away with clarity, strategy, and confidence to scale up.

Why You Shouldn't Buy:

  • If you’re just starting or are content with current revenues under $250k, this strategic high-level coaching may be too advanced.

What exactly will I get?

Target Audience Profile

  • Demographics
  • Psychographics

Marketing Strategy

  • Persuade and satisfy strategy
  • Call to action strategy
  • Gorilla Marketing (Pop up shops)

Projections

  • Tracking KPIs
  • Data

Sales Strategy

  • Conversation to close

PPP

Properly Pricing The Products
  • Pricing psychology
  • Product pricing
  • Pricing in the marketplace

Content Strategy

  • What does the audience need to see

Product Spectrum

  • Closing the gaps
  • Offers that make sense to your buyers
  • Lead Magnets, upsells, and add-ons
  • Find or develop a product to close the gap

Brand Messaging/Content

  • Content
  • Brand Messaging
  • Brand Aesthetic
  • Brand Alignment
  • Income producing activities
  • Planning the week for success

Most clients 2x-5x their revenue in the 12-24 months after coaching.

Yes, clients receive all of the training replays, notes, and content audits in Google Drive.

The support group meets biweekly and you and Melanie will meet bi-weekly in a 1:1 setting on Zoom.

The program is $7,500 or 2 payments of $4,000.